
Incorporating history into a new brand
Encompass Home Appraisals is a company rooted firmly in its Celtic heritage. To create their brand, we researched the various meanings and usages of Celtic symbols and found the triquetra. The three pieces of this symbol represent a balance of mind, body, and spirit, as well as female empowerment, another core value of Encompass.
To make this mark our own, we’ve incorporated the symbol of a home. For a home appraisal company, this obviously speaks to the physical structure. But by softening the edges and adding them into a strong triangular foundation, it also speaks to the emotional meanings of a home like family and stability.